Alliance Data donates $2.5 Million

Plano-based Alliance Data, a leading global provider of data-driven marketing and loyalty solutions, has donated $2.5 million to the Stop Hunger Build Hope campaign and has issued a challenge to other area  businesses to invest in the future of North Texas by supporting the North Texas Food Bank.
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“Supporting the NTFB means championing North Texas as a whole,” said Ed Heffernan, CEO of Alliance Data. “The issue of hunger is pervasive, and can be found even in affluent areas, such as Plano. We know that hunger is an economic issue, with severe implications if left unaddressed. The time to act is now, and we are proud to support an organization that is fighting for the future of our home.”

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